The PRLA DMO Retreat is just for Pennsylvania's destination marketing and management professionals. Connect with your peers, hear from industry thought leaders, and spend time discussing the road ahead for destination marketing organizations.

HOTEL:
We have secured a group rate of $149+tax per night at the Hilton Harrisburg. You can book your room by calling Heidi Howard at (717) 963-8365.

DRAFT AGENDA:

Monday, March 11

8:00-8:45              Breakfast
8:45-9:00              Welcome
9:00-10:15           Keynote: National Tourism Trends - Mike Fullerton, Brand USA

10:15-11:15 Sessions

Working with a Board: How to Get Your Directors Engaged by Tish Mogan, PANO
Time Travelers: How to Appeal to Different Generations of Visitors by Pete Baird, Red House Communications

11:15-11:45 Break

11:45-12:45 Sessions

Panel: Tracking Hours for Salaried Workers in the Digital Employment Age with Andrea Kirshenbaum, Post & Schell; Mary Grasha Houpt, VisitPittsburgh; Jean Ruhf, Endless Mountains Visitors Bureau
Stretch your marketing budget: Free and low-cost resources for DMOs by Tierny

12:45-2:00 Networking lunch

2:00-3:00 Sessions

Defending your DMOs - Tips for assessing your organization in a meaningful way by Kathleen Frankford, NEXTFactor Enterprises
Thinking like a publisher - Your key to content & SEO success by Britt Brouse, Tempest

3:00-3:30 Break

3:30-5:00 Tourism Partnership Meeting

6:00-8:00 Cocktail reception at Level 2 to honor the House Tourism & Recreational Development Committee and PA DMOs

Tuesday, March 12

8:00-9:00              Breakfast
9:00-10:15           Panel: House Tourism Committee Leaders
  Panelists: Rep. David Millard, Majority Chairman; Rep. Mark Longietti, Minority Chairman; Al Taylor, Majority Executive Director; Danielle Bowers, Minority Executive Director

10:15-10:30 Break

10:30-12:00 Sessions

Panel: Act 18 Best Practices
Current sales trends and practices by Adam Sacks, Tourism Economics

12:00-12:30 Lunch

12:30-1:30 PR Council Meeting

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